With + 20 years experience working on site and remotely with international companies such as Fenty, Boots, Aviva, AAA, British Telecom, Orange, Nivia, Jack Daniels, Vodafone, MBNA, LloydsTSB and many more, as well as new media agencies in the UK and USA, dirty digital will solve your web experience and architecture problems.

dirty digital thrives on repeat business working with multiple clients and agencies delivering a wealth of UX documentation, throughout the project life cycle.  Contact dirty digital to find out more about the offerings and how we can improve the user experience of your digital presence.

 

Client and Agency Work

Experience Designer Manager EPAM Systems - 2020-2023

Managing a team of designs across the BT Business enterprise, on behalf of EPAM. Collaborating across multiple design sectors within the business, and mentoring designers, whilst maintaining a strong UI/UX Experience design role within the business, and regularly delivering designs and projects to senior BT stakeholders.  Working in agile for the BT Business digital environment. Combining UX experience and UI development alongside system knowledge to deliver user friendly designs, meeting user and business requirements.

Lead Information Architect and User Experience Consultant for B-Reel - 2017-2020

Lead Information Architect for large e-commerce platforms working remotely, and communicating daily with multiple international teams of developers, designers and clients.  Specialising in the interpretation and visualisation of complex user and business requirements via responsive digital architectures. Creating websites for the world famous, luxury brands Fenty.com and Loro Piana focusing on smooth consumer interaction from initial engagement and exploration through to the complete purchasing process, alongside simple yet technical search and browse capabilities. 

Lead Information Architect and User Experience Consultant for LDA - 2010-2020

A great working relationship and friendship has developed over many years with LDA. Working remotely, onsite and client side as Lead Information Architect and Strategic UX Consultant across multiple BtoB and BtoC clients including MBNA (Bank of America), Manchester Chamber of Commerce and Travis Perkin. Recent projects have taken a more educational direction rearchitecting the following: Southport College , GMACS , Kirklees College, and KGV College . Delivering the full UX strategy and process from start to end specialising in user needs analysis and wireframing.

Information Architect & Web Design Consultancy- 2014-2023

Remote web design consultancy for individual companies including New Generation Ski School, Alex Gooch Bakery and Exclusively Villas. Completing the UX and Information Architecture as well as advising on the complete web strategy. Involvement with the development of these sites via digital web platforms such as Squarespace, Wix and CSS.  

Senior Information Architect - Red - 2014-2019

Remote working with the in-house design and development teams delivering multiple responsive and multi platform architectures, in an agile manor for clients such as CAT, Boots Opticians (Multi award winning Iphone App: Zookeeper Zoe) and Rackspace.

Senior Information Architect - Area17 (New York) - 2013

Working onsite with the US team to redesign and architect the mobile, tablet and desktop versions of the ESPN digital presence. A huge scale redesign aiming to deliver a cleaner and simpler user experience delivering sport to its fans anywhere at anytime incorporating a full user centered approach to the project.

Information Architect - H+K Strategies  London - 2012 - 2017

Information Architect creating and architecting many websites using the agile process including the First Choice Facebook, “Best Job In The World: European Water Slide Tester” competition and E&P Sound and Marine Life programme. http://www.soundandmarinelife.org/ Other projects included rapid prototyping with Axure for mobile sites within the Oil & Gas industry, Pharmaceuticals such as Sanofi and finance including Aviva and Axa. 

Information Architect - BT, Interesource, Accenture, Global Beach, Orange PLC, LBI & Agency Republic - 2004-2014

A combination of freelance and permanent contracts across a wide range of agencies and companies in the UK and US. User Experience Consultant and Information Architect working on a range of different applications and websites for clients including Orange, Lloyds TSB, Tropicana, Nivea, ITN, RNIB, BT, AAA and Jack Daniels. Deliverables included a wide range of UX documents including User Needs Analysis, Heuristic Evaluations, Content Matrix, Technical Wireframing, Sitemaps and Process Flows.

Usability Engineer - Knowledge Vector, North Carolina (08/2002- 09/2004)

The Knowledge Switch (KSX) iwas an event driven monitoring and alerting system. IA and usability consultant both in the UK and US working on site in Durham North Carolina.


Project & Work Achievements

  • Delivery of detailed UX and IA documentation throughout, including: Content strategy, Benchmarking and Site Audits, Wireframes, Sitemaps, User Journeys, Content Matrix, Navigation Development, Process Flows etc

  • Expert knowledge of: OmniGraffle, Axure, Sketch and Balsamiq for prototyping and wireframing 

  • Remote working for international agencies across different locations and teams

  • Full architecture for the new www.fenty.com luxury shop

  • ESPN Mobile, Tablet and Desktop redesign based in New York and France

  • Zookeeper Zoe Boots Opticians Iphone application to test young children’s eyes in an engaging and fun way

  • Bank of America Global Recognition Award - For large scale UX and Business Impact investigation of the current MBNA Onboarding Process

  • Facebook competition design for “First Choice - Best Job in the World European Waterslide Tester”, trending on twitter 

  • Huge IA development and role out ,of American Automobile Association (AAA) across USA

  • Creation of the Orange Wednesday Cinema Iphone App 

  • Business and strategic development for key clients - MBNA (Bank of America), Tesco Direct, Orange PLC

  • Tesco Direct Kiosk software development

  • Presenting at both the Federation of Telecommunications Engineers of the European Community (FITCE) Barcelona 2001, and the International Conference on Uses and Services in Telecommunications (ICUST) Paris 2001

  • Articles published in the Journal of the Institution of British Telecommunications Engineers (IBTE) and the BT Technological Journal (BTTJ)

  • The Princes Trust - Business Mentor (2006-2009)

  • The Good Story - Web and Business Mentor (2014-16)


Education

BSc, Hons Psychology with Ergonomics 2.1: Loughborough University, Student Trainer (1998-2002).

Dissertation: Socio-Technical Investigation into the Usability and Acceptability of an Online Education System