dirty digital

Fenty.com was initially brought to life by the beauty, opulence, and wow factor of the design, as well as the precise, effective, and engaging architecture created to stand out from the crowd.

This was no ordinary online shop. The website reflected the uniqueness of the brand and the shopping process available. The architecture delivered both an exploratory and precise experience, aiming to keep users engaged.

This was a truly agile collaboration between the agency teams of design and development on a very short timescale, resulting in the creation and delivery of a luxury, unique online shopping experience.

Deliverables

Sitemap

Functional Mobile Wireframes

Functional Desktop Wireframes

Ecommerce Process Flows

Find out more from our In-depth UX investigation >

Note: This project is an excellent example of how the business requirements differed hugely from the user needs, resulting in the website winning awards for its design but the online business concept lasting less than a year. Following this, it was clear that complete programme management, across disciplines and up to senior client leadership, was vital in every project moving forward.

Greater Manchester Apprenticeship & Careers Service requested a rapid, agile delivery of the information architecture and design which organised their content.

Combining a bold, youthful, modern design with a simple yet efficient architecture allowed easy access to core content such as apprenticeships, education & training, future career opportunities and career enhancing activities.

The aim was to develop a templated architecture using cross linking via content for a young and technically savvy user group across multiple platforms and devices.

Deliverables

• Sitemap

• Visual Desktop Wireframes

https://gmacs.co.uk/

Southport College and Southport University Centre required a new interactive and user focused website. The challenge was to create a visual and architectural experience based on the student type, delivering related content to each. Core student types included: 16-18 College, Higher Education, Apprenticeships and Adult Learners.

A unique digital interaction was proposed, allowing users to consume all related content, whilst remaining in the same area of the website. This distinction between different user areas was then supported by the design.

Linking between core content was prompted via the global and primary navigation, which offered fixed visual sign posting. In-depth investigation of content was conducted through interaction via functionality such as content accordions, videos, galleries and cross links. Secondary areas of content, offered access to events, news, third-party applications and social media platforms, and was delivered inline with related content.

The result was an efficient, organised and hierarchical information hub which offered delivery and consumption of content via multiple interaction possibilities.

Deliverables

• Interpretation of the Usability Investigation

• Sitemap

• Visual & Functional Desktop Wireframes

https://www.southport.ac.uk/

Loro Piana is a high end luxury Italian brand offering clothing, shoes and accessories made with fine materials such as silk, cashmere, baby cashmere and rare Vicuna wool. The challenge for this brand was to offer an online experience similar to that of the rich and luxurious in shop reality.

Engaging functionality was used to “Reawaken Your Senses” . Delivering an all round experience tempting the user to imagine and feel the materials used in all of the products.

Deliverables

• Competitor Review

• Sitemaps

• Functional Mobile Wirefarmes

• Functional Desktop Wireframes

• Ecommerce Process Flows

Find out more from our In-depth UX investigation >

https://loropiana.com/