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Fenty.com was initially brought to life by the beauty, opulence and wow factor of the design, but it has stood the test of time with the precise, effective and engaging architecture created to stand out from the crowd.
This is no ordinary online shop. The website reflects the uniqueness of the brand and the shopping process available. The architecture delivers both an explorative and precise experience aiming to keep users engaged.
This was a truly agile collaboration between all teams involved, resulting in the creation and delivery of Fenty.com a luxury, unique online shopping experience.
Deliverables
Sitemap
Functional Mobile Wireframes
Functional Desktop Wireframes
Ecommerce Process Flows
Find out more from our In-depth UX investigation >
Greater Manchester Apprenticeship & Careers Service requested a rapid, agile delivery of the information architecture and design which organised their content.
Combining a bold, youthful, modern design with a simple yet efficient architecture allowed easy access to core content such as apprenticeships, education & training, future career opportunities and career enhancing activities.
The aim was to develop a templated architecture using cross linking via content for a young and technically savvy user group across multiple platforms and devices.
Deliverables
Sitemap
Visual Desktop Wireframes
Southport College and Southport University Centre required a new interactive and user focused website. The challenge was to create a visual and architectural experience based on the student type, delivering related content to each. Core student types included: 16-18 College, Higher Education, Apprenticeships and Adult Learners.
A unique digital interaction was proposed, allowing users to consume all related content, whilst remaining in the same area of the website. This distinction between different user areas was then supported by the design.
Linking between core content was prompted via the global and primary navigation, which offered fixed visual sign posting. In-depth investigation of content was conducted through interaction via functionality such as content accordions, videos, galleries and cross links. Secondary areas of content, offered access to events, news, third-party applications and social media platforms, and was delivered inline with related content.
The result was an efficient, organised and hierarchical information hub which offered delivery and consumption of content via multiple interaction possibilities.
Deliverables
Interpretation of the Usability Investigation
Sitemap
Visual & Functional Desktop Wireframes
Loro Piana is a high end luxury Italian brand offering clothing, shoes and accessories made with fine materials such as silk, cashmere, baby cashmere and rare Vicuna wool. The challenge for this brand was to offer an online experience similar to that of the rich and luxurious in shop reality.
Engaging functionality was used to “Reawaken Your Senses” . Delivering an all round experience tempting the user to imagine and feel the materials used in all of the products.
Deliverables
Competitor Review
Sitemaps
Functional Mobile Wirefarmes
Functional Desktop Wireframes
Ecommerce Process Flows
Find out more from our In-depth UX investigation >
Designing telecoms to finance, education to luxury eCommerce digital platforms for national and international brands spanning more than 20 years. Architecting websites with the same enthusiasm and passion regardless of clientele, size or need. From Designer to Design Manager. Leading and coaching teams through the discovery, design and delivery process, from start to finish. / Director - Charlotte Barnett